Associate Manager - Retail Media Advertising Operations
Description:
Execute campaign trafficking, optimization and reporting of direct & programmatic retail media business
Support daily execution and optimization of digital marketing campaigns
Manage campaigns to weekly and monthly budget goals and analyze performance data
Lead the trafficking, management, and optimization of advertising campaigns leveraging 3rd party platforms
Work with internal & partner Client Services to ensure campaigns meet client requirements
Create a data-driven approach for reporting and insights to foster training needs
Collaborate with internal digital teams and Client Services for efficient campaign management
Support campaign and creative QA including troubleshooting issues
Collaborate to build inventory management processes
Requirements: Bachelors degree in Bachelors Degree in Marketing, Advertising, Economics, Statistics, Engineering or Business 3 years of progressive experience in Digital Ad Sales Operations, including at least 3 years of team management experience 1 Year of hands on keyboard experience with ad servers and ad management technology (GAM required, DMP or CDP required, DSPs required, video & creative hosting platforms preferred) and troubleshooting tools (Charles proxy, HTML5 Validator, Ghostery etc.), including a point-of-view on viewability, ads.txt and ad tagging 1 Year of experience with verification tools (comScore, IAS, Double Verify, MOAT)
Benefits:
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