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Sales Director?/US Costco & Alternative Channels *Remote

Remote, USA Full-time Posted 2025-04-26

Position: Sales Director (US) Costco & Alternative Channels *Remote Opportunity*

Sales Director (US) Costco & Alternative Channels...
• * Remote Opportunity**

About High Liner Foods

High Liner Foods was founded in 1899 in Lunenburg, Nova Scotia, Canada as a small salt fish company. Lunenburg is still the current home of our Canadian Operations. As a category leader in Seafood, High Liner Foods has a strong footprint across Canada and the U.S. with close to $1 billion in sales.

High Liner Foods is the seafood brand people trust. Every day we’re Reimagining Seafood to Nourish Life through a focus on our customers, innovation, and of course, responsible operations. Our talented team is committed to the High Liner Foods goal of becoming the leader in branded, value-added seafood in North America.

We offer professional, technical and operational career opportunities across Canada and the United States. We believe in building a high-performance organization by investing in our people. We are focused on developing future leaders from within and fostering career growth and advancement.

It’s our time to make waves. Join us.

High Liner Foods is a career destination. We look for high performing talent who value:
• Safety; it’s our #1 priority
• Opportunities to contribute to your community through volunteerism
• A culture of inclusion, support and recognition
• Senior leaders that are highly accessible and available to employees
• A strong focus on education and career development through training
• Competitive salary and performance rewards
• A comprehensive benefit plan designed to keep up with the changing healthcare needs across North America

Essential Duties and Responsibilities

Strategic Planning & Selling:
• Develop customer growth strategies & plans that align to both High Liner’s strategic goals & the customer’s goals.
• Identify and optimize new strategic opportunities through collaboration with customers and cross-functional teams.
• Execute insight-based selling to drive long-term growth.
• Effectively execute plans, monitor progress & course correct.
• Maintain open communication with the Commercial Leadership Team and other appropriate managers as well as other functional areas of the company to keep all informed of opportunities, timelines, and competitive actions within the club channel business community.
• Use Data and Insights to drive the business and strategic plan.

Customer Relationships:
• Build and strengthen high-level relationships with key customers to foster trust and grow profitable organic growth.
• Successfully develop, maintain and oversee senior customer relations interacting with customers, reviewing and discussing the business relationships and proactively managing key issues/problems.
• Develop and maintain a comprehensive understanding of the company product offering in order to optimize sales efforts.

Financial Accountability:
• Consistently drive profitable organic growth through sales initiatives.
• Provide strategic oversight to achieve sales volume and contribution sales goals.
• Consistently manage trade spend effectively & efficiently.
• Proactively identify tools and enablers to ensure the process is being used for sales forecast accuracy.
• Manage SG&A (Selling, General and Administrative Expenses).
• Manage personal and team’s travel and expense budgets.
• Strong understanding of trade management concepts.

Leadership:
• Provide strong leadership, coaching and strategic direction to direct reports.
• Hire, lead and develop a team to realize their full potential and optimize sales growth initiatives within their assigned key customer accounts.
• Collaborate and align with peers and cross-functional departments, specifically with Marketing/Innovation, Finance, etc. to ensure best-in-class execution of brand initiatives and the overall business plan.
• Establish effective relationships with the customer’s key decision makers to enable strategic, collaborative business planning and execution of category growth initiatives.
• Ability to lead strategic meetings to result in mutually productive outcomes for HLF and key customers.
• As a senior leader, provide inspirational leadership to help foster and build a strong culture in line with High Liner’s values.
• Effectively manage brokers nationally to achieve financial targets.

Qualifications
• Bachelor's degree in business or related field.
• 5-7 years of experience in sales management within the US.
• Strong selling, presentation, strategic thinking, negotiating, organizational, financial analysis and broker management skills.
• Solid computer skills with focus on PowerPoint, Excel, Word, etc.
• Willingness to travel as needed to drive business results - Overnight Travel Required. Percentage of Travel - 40%.
• Ideally located within the market incumbent will serve or within one hour of a major airport.

Join Us! Apply Now

Health, Safety & Wellness

At High Liner Foods, we believe strongly in the safety and wellness of our employees. Our organization has a number of policies, programs and practices that focus on safety, wellness, health and sustainability of the overall organization.

Recruitment Process

Our process is meaningful but…

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