Google Search Optimization Specialist for Eyewear Brand

We are an eyewear brand seeking an experienced professional to help us fix two issues with our appearance in Google’s organic search results:

1. Google Organic Search Site Links Not Displaying (Top Priority...

Our website does not currently display site links (the clickable links to different sections of the website beneath the main search result) in Google’s organic search results. Our developers have already attempted several fixes without success. We have taken the following steps to improve the chances of site links showing:

• Ensured that our page titles and headings are informative, relevant, and concise.

• Optimized for relevant keywords and links.

• Structured the site logically to make navigation easy for users, and ensured important pages are linked to from other relevant pages (internal linking).

• Ensured that internal links use concise and relevant anchor text.

• Avoided repetitive content across the site.

Despite these efforts, site links are still not showing up, and we need expert assistance to review our site’s structure, internal linking, and possibly schema markup to resolve this issue.

2. Favicon Not Displaying in Google Search:

Additionally, our favicon is not showing up in Google’s organic search results when searching for our brand (wmpeyewear.com). We’ve identified that the current image URL pulling through is:

href="//www.wmpeyewear.com/cdn/shop/t/801/assets/favicon.ico?v=159668230937246392971725650425"

We have tried updating this to:

href="www.wmpeyewear.com/cdn/shop/t/801/assets/favicon.ico?v=159668230937246392971725650425"

and to:

href="/cdn/shop/t/801/assets/favicon.ico?v=159668230937246392971725650425"

However, the issue persists, and we would like help resolving it.

Requirements:

• Expertise in Google Search Console, schema markup, and organic search optimization.

• Experience troubleshooting site link generation and fixing favicon display issues in search results.

• Ability to review and optimize our site structure, schema, and other configurations to ensure proper site link display and favicon visibility.

Please provide examples of past projects where you’ve resolved similar issues. We are looking for someone who can prioritize the site links issue while also addressing the favicon problem

Apply Job!