Retail Media/Amazon Consultant

Subject Matter Requirements: ?? At least 5 years of Amazon Ads experience ?? Minimum of 10 hours per week availability with some Pacific Time Zone crossover... ?? Experience managing six-figure monthly budgets ?? Strong grasp of data-driven, direct response, KPI-driven lead gen marketing ?? Experience with other retail media platforms such as Walmart ?? Skai (Kenshoo) and other third-party platform experience a big plus

Key Responsibilities: ?? Campaign Management: Develop, implement, and manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to achieve client goals. Ability to manage on other retail media platforms as well. ?? Strategy Development: Create and execute comprehensive advertising strategies to drive traffic, increase conversions, and enhance product visibility. ?? Data Analysis: Monitor and analyze campaign performance, utilizing Amazon Advertising reports and third-party tools to measure success and identify areas for improvement. ?? Optimization: Continuously optimize campaigns by adjusting bids, targeting, and ad content based on performance data and industry best practices. ?? Budget Management: Manage and allocate advertising budgets efficiently to ensure maximum return on investment (ROI) and cost-per-acquisition (CPA) efficiency. ?? Market Research: Stay current with Amazon advertising trends, tools, and algorithm changes to provide innovative and effective advertising solutions. ?? Collaboration: Work closely with internal teams, such as marketing, sales, and product management, to align advertising strategies with broader business objectives.

Client Management Responsibilities: ?? Extensive experience working directly with clients ?? Experience working remotely ?? Experience working as a team lead ?? Lead client communications ?? Align expectations across team members and clients ?? Ensure strategy and roadmap deliver on business objectives ?? Strong project management skills ?? Responsive, organized, and reliable communication across email, video conferencing, and tools like Slack and Google Apps for Work

Typical Projects:
?? Develop Amazon Ads strategy, media, measurement, and implementation plans for campaigns, evergreen initiatives, product launches, and account restructures
?? Conduct Amazon Ads audits including campaign structure, settings, landing page, ad copy, and conversion audits
?? Develop optimization and growth roadmaps
?? Execute keyword research and ad copy creation
?? Execute campaign setup, build-outs, cleanup, launches, and regular optimizations
?? Manage and monitor budgets and campaign performance
?? Provide analysis, insights, and recommendations along with forecasting
?? Develop and execute testing plans

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