Google PPC Expert For B2C E-Commerce Telehealth Company
About Us:
We are a small but growing telemedicine company that provides healthcare services and prescription medications to consumers across various states. We are looking for a Google PPC Expert Ads Manager to join our team on a contract basis, with the potential for a full-time role. This position will focus on managing and expanding our Google PPC channels, including Search, Shopping, and... Performance Max.
Job Description:
We are seeking a highly experienced and talented Google AdWords marketing consultant to join our small business healthcare team. The ideal candidate should have a proven track record in developing and executing successful AdWords campaigns, with at least 5 years of experience in the field. As a Google AdWords marketing consultant, you will be responsible for managing and optimizing our campaigns to ensure maximum ROI.
Responsibilities (Not limited to):
Experienced with various Google ad types, including Google Shopping ads. This will be one of the main ad types we use in addition to the standard responsive ad search.
Create an optimized ad group structure.
Utilize best practice implementation of extended text ad format.
Use bidding strategies that place ads in the proper rank within the top Google ad slots.
Be optimized for mobile.
Use each and every available ad extension when applicable.
Optimize Google Analytics integration for advanced insight on web traffic.
Help create Google Ads strategy.
Develop and implement AdWords campaigns that align with clients' business goals.
Conduct in-depth keyword research to identify the most effective keywords for campaigns.
Monitor and analyze campaign performance to identify areas for improvement and optimization.
Stay up-to-date with the latest AdWords best practices and updates to ensure campaigns remain effective.
Communicate with clients to provide regular performance updates and make recommendations for improvement.
Work closely with the client's in-house team to ensure that campaigns are integrated with their overall marketing strategy.
Develop compelling ad copy that resonates with the target audience and drives conversions.
Requirements: At least 5-10 years of experience in Google AdWords marketing. Demonstrated ability to deliver successful AdWords campaigns with proven results. Strong knowledge of AdWords policies and best practices. Excellent analytical skills and the ability to make data-driven decisions. Excellent communication and interpersonal skills. Strong copywriting skills with a proven ability to create persuasive and effective ad copy. Strong project management and time management skills.
Preferred:
Bachelors degree in Marketing or a related field; a degree in statistics or mathematics is a plus.
5 to 10 years of experience in digital marketing, with a strong background in both paid media and organic social media management, especially in healthcare or telemedicine.
Approximately 5 years of experience working in an agency environment is preferred.
Job Types: Part-time, Contract
Benefits:
Flexible schedule
Schedule:
Day shift
Monday to Friday
Work Location: Remote
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